PLAYGROUND EARTH ALL-TERRAIN RELAY

BFGoodrich promises that a tough tire is the key to getting to all your outdoor adventures. If the world is your playground, then the BFG All-Terrain is how you get there. We created the tagline Playground Earth and built a campaign to help persuade adrenaline junkies.

For the All-Terrain Relay, we teamed up with top athletes and outdoorsman, and set out to prove that the BFG All-Terrain was up for anything. The Relay was a five-part series covering five amazing adventures in five different vehicles, over thousands of miles – all on the same four tires.