BURNOUT COUNTDOWN
The only thing better than getting new tires is the chance to say goodbye to your old ones. We counted down the final days to the launch of the COMP-2 with 10 of our favorite burnouts. We saved Shaun White’s for last.
AWESOMECROSS – COMP-2 TIRE LAUNCH
BFGoodrich had lost some ground in the ultra-high performance category and needed to make a comeback. They designed an all-new tire and we set out to show them as a modern, forward-leaning brand. We believed that better tire performance makes driving more fun, but could we prove it? Maybe if we had a race course that could read minds.
Awesomecross was a fully interactive race course combining traditional g-force telemetry with EEG brain wave monitoring. We invited select influencers to test the COMP-2 at Awesomecross before the official launch and sent them home with custom videos of their runs.