KO2 TAKES ON

The launch of the newest all-terrain was all about proving the KO2 was BFG’s toughest all-terrain tire ever. “KO2 Takes On” was a campaign designed to show that the new All-Terrain T/A KO2 was tough enough to take on anything.

Taking on gravity with a 10,000 foot drop was the ultimate toughness test. Could we toss a perfectly good tire out of a plane and then drive away on it? The behind-the-scenes cut assured skeptics that we hadn’t fudged it. Prior to launch, we created interest in the tire drop with a one-of-a-kind Facebook contest and a series of fun teaser videos that proved the tire was tough, without taking itself too seriously.